Hair has no gender, but it is an undeniable tool in expressing gender identity. We spoke with members of the LGBTQ+ community and asked - if your hair had a voice, what would it say?
The series of posts were published across all the channels of Pantene Latin America as a continuation of the brand's support for the queer community during Pride.
< My role: write-up and help pitch the idea * assist with editing based on the real interviews * create a version in Portuguese, using the same images used for the rest of Latin America * posts copy *
Creative Director: Arturo Macouzet
ACD, Copywriter: Bruna Castro
Art Director: Danielle Briffa
EVP, Account Director: Kate Bernhardt
VP, Account Director: Stephanie Zapata
Account Supervisor: Lili Baz
Project Manager: Claudia Fuenmayor
Talent: Gama Peralta, Braulio Luna, Joahana Hernández, Victor Hugo, Carmen Serratos, Angel Brett, Ale Castañeda
Blin Blin, Alexandra Wunsche
Director: Borja Conde (@borjavconde)
Hairstyle: @interdimensionallife
Nails: @zai.vega
Makeup artistis: @adrianglezc @bellezade_cantina
Sound: @helioncomanche
Stylist: @ruthbuendiap @ceidi.alcala
Agency: @newiconmodels
Booker: @mariavidel @thepabloanton
Production agency: TOWNHOUSE
Chief Production Officer: James McPherson
VP, Executive Producer: Keira Rosenthal
Music Producer: Kelvin Beato
Creative Director: Arturo Macouzet
ACD, Copywriter: Bruna Castro
Art Director: Danielle Briffa
EVP, Account Director: Kate Bernhardt
VP, Account Director: Stephanie Zapata
Account Supervisor: Lili Baz
Project Manager: Claudia Fuenmayor
Talent: Gama Peralta, Braulio Luna, Joahana Hernández, Victor Hugo, Carmen Serratos, Angel Brett, Ale Castañeda
Blin Blin, Alexandra Wunsche
Hair has no gender, but it is an undeniable tool in expressing gender identity. We spoke with members of the LGBTQ+ community and asked - if your hair had a voice, what would it say?
The series of posts were published across all the channels of Pantene Latin America as a continuation of the brand's support for the queer community during Pride.
< My role: write-up and help pitch the idea * assist with editing based on the real interviews * create a version in Portuguese, using the same images used for the rest of Latin America * posts copy *
Creative Director: Arturo Macouzet
ACD, Copywriter: Bruna Castro
Art Director: Danielle Briffa
EVP, Account Director: Kate Bernhardt
VP, Account Director: Stephanie Zapata
Account Supervisor: Lili Baz
Project Manager: Claudia Fuenmayor
Director: Borja Conde (@borjavconde)
Hairstyle: @interdimensionallife
Nails: @zai.vega
Makeup artistis: @adrianglezc @bellezade_cantina
Sound: @helioncomanche
Stylist: @ruthbuendiap @ceidi.alcala
Agency: @newiconmodels
Booker: @mariavidel @thepabloanton
Production agency: TOWNHOUSE
Chief Production Officer: James McPherson
VP, Executive Producer: Keira Rosenthal
Music Producer: Kelvin Beato
Creative Director: Arturo Macouzet
ACD, Copywriter: Bruna Castro
Art Director: Danielle Briffa
EVP, Account Director: Kate Bernhardt
VP, Account Director: Stephanie Zapata
Account Supervisor: Lili Baz
Project Manager: Claudia Fuenmayor
Talent: Gama Peralta, Braulio Luna, Joahana Hernández, Victor Hugo, Carmen Serratos, Angel Brett, Ale Castañeda
Blin Blin, Alexandra Wunsche